Major worldwide research project discovers that 71% of women are unhappy with their breast size. The resulting reduced breast awareness might influence cancer detection by self-examination.
The Breast Size Satisfaction Survey (BSSS), led by Professor Viren Swami of Anglia Ruskin University (ARU) at Cambridge, brought together over 100 international experts to conduct surveys with 18,541 women in 40 countries, making it the largest cross-cultural study to examine body image ever undertaken. For KL University Prof. Stefan Stieger contributed to the study.
Published in the journal Body Image, the research discovered that 48% of women who participated wanted larger breasts than they currently have, 23% of women wanted smaller breasts, and only 29% of women were satisfied with the size of their breasts. The mean age of women taking part in the study was 34 years.
Women, who were dissatisfied with their breast size admitted they were less likely to practice breast self-examination and were less confident about detecting changes with their breasts, which are important self-care practices for the early detection of breast cancer.